On the web, content is king. A web site becomes an empty shell if its content has
no meaning or purpose to users. In the content assessment phase, we "surgically remove"
content from its design and layout components in order to analyze its strengths
and weaknesses. We use techniques such as logic mapping, impact analysis, and
language graphing to dramatically increase content effectiveness — without
changing the underlying meaning, message, or intent you require for business objectives.
Once the content is recast in a tight, clear, and logically sequenced manner, we turn
our attention to other elements such as technology and design to find out what
combinations will strengthen your core messages even further.
