In a meaningful flow of web communications overhaul, design considerations are last in the sequence although
no less important than the other components. In keeping with the "content is king" metaphor, design considerations
need to be a final step in order to both attract visitors and provide visual organization for content and technology.
Design elements are used most effectively when they reinforce, clarify, highlight, or unify existing site content.
Design is often a critical element when attmpting to bring consistency to a site that may have widely ranging
content or content that is dynamically generated.
